Improving Your Web Content
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(The programme fee shown below takes effect from May 2013.)
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Topic
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Public Administration; Communications
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Content Type
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Classroom
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Open to
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Senior Executive & Executive
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Course Code
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IWC10
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Duration
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8 hours
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Fee
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$679.45 per participant (including 7% GST of $44.45). Ministries and Statutory Boards will pay $488.95 per participant (inclusive of 7% GST of $44.45). Absentees will be charged the full fee.
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Grant Information
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PSD will co-fund 30% of the fee before GST, ie $190.50. The grant for this course is valid from 01 May 2013 to 31 March 2014.
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Who Should attend
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Working level officers who produce and manage content for their agency’s website, including content domain experts, content producers, content or web managers and corporate communications officers.
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Do you know what citizens want from Government websites? How can you tell if your content is good or bad? How can you make it more useful for your customers?
Find the answers to these questions through a mix of case studies, discussions and hands-on practices at this 1-day workshop. The workshop aims to transform participants into efficient web content producers by building their web content competencies. You will learn the tips and tricks of the trade and practise critical techniques useful in improving the content of your agency’s website.
Objectives:
By the end of the workshop, you will be able to:
Identify good and bad web content Diagnose of content problems Apply best practices and guidelines to improve web content Map out actual web pages you plan to improve Acquire strategies to improve web content in your agency
- Content is king – learning from iGov Research findings why that is so.
- Everyone has a role to play – content owners, content managers and content producers
- Guidelines on page titles and page summaries
- Guidelines on headings, sub-headings and paragraphs
- Guidelines on keeping destination pages concise
- Level up your content by providing answers upfront and directly
- Strategies to improve web content
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Charlotte Ong
Since 2003, she has been conducting training and seminars for Government Officers - taking every opportunity to evangelise, with a healthy dose of fun and laughter, the virtues of communicating clearly and engaging citizens online. Charlotte personally believes that consultants need to be able to “show” not just “tell” others how to create content that satisfies and engages citizens. Together with her band of merry consultants, Charlotte has helped over 40 agencies in the last 9 years to communicate and connect more effectively online. Today, Charlotte continues to lead teams on covert and overt missions to reinvent Government websites, web apps, intranets and social media properties. As Chef Entertainment Officer (CEO), she takes fun seriously – using both conventional and unconventional means to create awesome Government online communications.
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Coleman Yee
Coleman Yee has worked with many Singapore Government ministries and agencies, helping to improve their websites and intranets. These include MOH, MOE, MTI, MOM, MEWR, CPF, IRAS, URA, MPA, LTA, IDA and AGO.
Coleman started conducting training and workshops over 10 years ago. He has taught an array of subjects including web technology, social media, infographics design, and education. He has also taught hundreds of public officers how to write better content for their websites.
Whether through his training or consulting work, Coleman's mission is to turn all Singapore Government websites into delightful websites that solve citizens’ problems quickly and effectively.
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Can't find what you're looking for?
Email or call us at +65 6874 1733
and we will be glad to help you.
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