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World Cities Summit Issue, Jun 2008

Cities, Culture and Happiness
Bruno S. Frey

The finding that the consumption of art raises happiness also has policy implications. It adds a novel answer to the question of why government should support culture. Up to now, the literature on the Economics of Art argued that the existence of positive externalities, in the form of education, existence, option and bequeath values,8 legitimises government intervention. Happiness research points to an additional reason, namely, that attending cultural events increases people’s life satisfaction. The consumption of culture is, to a considerable degree, an experienced good, i.e., many persons appreciate the good only after they have consumed it. People are insufficiently aware, and perhaps some not at all, that culture is a source of happiness.22 This fact legitimises the support of the arts for a restricted period of time, until those induced to visit cultural events have become fully aware of the positive effect on their subjective well-being.

This essay demonstrates that cities, culture and happiness are closely intertwined. It also suggests direct consequences worth considering as an important element of a visionary public policy.

 

 

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