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Ethos Issue 6, Jul 2009

Rethinking Incentives for the Downturn
Stephen Choo

Yet appropriate reward and recognition does not have to equate with spending. Employees work for more than money: they work to get training and career development, to make a valuable contribution, and because they enjoy contributing to a common vision and culture. Managers should understand what it is that their employees truly value and focus on improving these, even if (and especially when) financial rewards are being squeezed.

We believe that in order to retain key staff, organisations must resist the temptation to use ever higher salaries as their primary employee retention tool. Ironically, employees who are attracted to jobs only because of high salaries during the boom years (as was common in the banking and financial sectors) will also tend to leave for the same reasons during a downturn. Instead, employers should focus on increasing employee engagement and developing better support systems that enable their employees to succeed.

NOT JUST PAY, BUT ENGAGE AND ENABLE!
Research from Hay Group Insight suggests that an increasing number of organisations enjoy high levels of employee engagement, yet nonetheless struggle with performance issues.

Motivation is only potential energy until it is well harnessed. While employees may feel committed to organisational success, they may nevertheless lack the conditions to channel their efforts productively and effectively.

Getting the most from motivated employees requires that organisations support them in being successful. Employees must not only be engaged, by shared goals, but also be enabled for optimal performance.

Hay Group Insight has found enabling of employees embraces two key components. The first is an optimised role which requires that employees be effectively matched to their jobs, such that their skills and abilities are effectively utilised.

The second is a supportive environment, which involves providing people with the resources they need (for example, time, information, tools and equipment) and removing barriers to getting the job done (such as red tape, or tasks that don’t add value).

By considering both employee engagement and employee enablement, research by Hay Group Insight suggests that there are four distinct groups of employees within a typical organisation (Figure 1).

 

 
     

Effective employees are both highly engaged and well supported for success. In    these ideal circumstances, employees are most likely to be high achievers.

• Ineffective employees lack both engagement and support and are understandably    likely to struggle in their job roles. Their poor performance and morale can quickly    become a drain on the organisation and others around them. The "vocal few" many    often fall within this group.

 

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