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Course Details
Programme Category
:
Public Administration - Public Communications
Course Title
:
New Media Seminar 2009
Course Code
:
NMSMR
Objective
:
• An overview of the local and global new media scene
• The Government’s approach to new media
• Features of new media platforms and how they are used for public communications, crisis communications, marketing, and feedback and consultation.
Course Outline
:
Welcome Address:
•PS (Information, Communications and the Arts), Mr Chan Yeng Kit
Keynote Address:
• Mr Peter Ho, Head Civil Service, PS (Foreign Affairs), and PS (National Security and Intelligence Coordination)
Presentation by IDA:
• Strategic Outlook: Emerging Technology Trends With Significant Impact on Society
•MICA’s New Media Unit :
- Introduction to New Media and Local Media Scene
- Web 2.0 and Key Platforms, including:
YouTube
Wikipedia
Facebook
Podcasts, vodcasts, widgets, apps, games and more
-International Case Studies:
Use of New Media in U.S. Presidential Elections
Use of New Media in Szechuan Earthquake Disaster
New Media: Challenges and Joys : Sharing of New Media Initiatives:
• REACH, MCYS
• Singapore Youth Olympics Games Organising Committee, MCYS
• Singapore Police Force, MHA
• Health Promotion Board, MOH
• NDP Exco ’09, Mindef
• National Library Board
Division
:
1 & 2
Especially Relevant For
:
Senior Management, Corporate Communications Officers, Managers and Executives who are involved in New Media work
Time
:
9am-6pm
Duration
:
1 Day
Course Fee
:
$123.05 (inclusive of 7% GST)
Additional Fee Info
:
Absentees will be charged the full course fee.
Course Administrator Details
Name
:
Jasmine Toh
Contact No.
:
68741779
Email
:
jasmine_toh@cscollege.gov.sg
Remarks and Comments
Remarks
:
Please note the seminar was conducted on 5 May 09. If you would like to be informed of future CSC programmes and events, simply email us at cscollege_ipam@cscollege.gov.sg.
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Last updated on 31 Aug 2005
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