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| Programme Category |
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Public Administration - Public Communications |
| Course Title |
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Introduction to New Media Communications |
| Course Code |
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NMC23 |
| Synopsis |
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Are you a follower of somebody’s Twitter, a fan of Facebook or a blogger who blogs often? You may or may not be but you need to know that the age of new media has arrived. New media is now impacting virtually all aspects of our work and life - from the way our organisation reaches out to stakeholders, to how we consume news and entertainment, to the way we keep in touch with our friends (and find new ones!).
This two-day course adopts a practical approach to helping you step into the world of new media, understand its culture and etiquette, and consider what it can do for you and your organisation. There will also be speakers from various agencies who will share how their organisations have implemented new media initiatives to engage stakeholders.
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| Objective |
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By the end of the course, you would be able to:
• understand the new media landscape in Singapore and the Government’s approach
• share how other public sector agencies have implemented new media initiatives to engage stakeholders
• describe the new media culture and its ettiquette
• develop content for blog, flickr and YouTube
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| Course Outline |
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• Singapore’s New Media Landscape and the Government’s Approach
• A Holistic Approach to Marketing Communications: Making your Platforms Work for You
• REACHing out to Stakeholders Via New Media
• Using Wikis for Communication
• Beyond Singapore: How Organisations in other Countries are Using New Media
• Introduction to New Media – New Media Culture and Etiquette
• Conceptualising Content for Blogs, Flickr and YouTube
• Developing Content for Blogs, Flickrs and YouTube
• Introduction to Twitter
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| Trainers / Facilitators |
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Eric Feng
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| Division |
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2 & 3 |
| Especially Relevant For |
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Division 2 and 3 officers who are new to New Media and want to gain awareness on New Media. |
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| Time |
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9am-5pm |
| Duration |
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2 Days |
| Course Fee |
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$599.20 per participant (inclusive of 7% GST) |
| Additional Fee Info |
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Participants from Ministries and Statutory Boards will only need to pay $319.20 per participant (inclusive of GST). PSD will co-fund 50% of the course fee i.e. $280. Grant is subject to change.
Absentees will be charged the full course fee.
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| Name |
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Ang Yuan Lii |
| Contact No. |
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68741949 |
| Email |
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ang_yuan_lii@cscollege.gov.sg |
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| Remarks |
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Profile of Trainer
Richard Toh is a professional trainer with at least 7 years of technology training experience. In his current capacity as an Associate IT Trainer with Learning Focus Technologies, he has been involved in conducting Technology media Courses at NIE to equip teachers with the skills to integrate IT into their teaching and learning. Richard is also involved in conducting technology-related training at National Junior College to equip high achieving students with the skills to use computers for mind mapping and research planning in the classroom. Richard’s involvement as a technology trainer also includes providing turnkey system training for doctors and other medical staff on the use of their new Electronic Medical Systems to manage patient records electronically throughout the Singhealth Group of Hospitals.
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